Pronounced: [Kaa - numms] Meaning: Women of Class, of High Social Status and Rank. Otherwise known as Lady and Queen. Who We Are: Exclusive London Based Brand Offering a Combination of Intricate Eastern Embellishment on Contemporary Western Aesthetics.
About the Brand
Khanum’s is a luxury brand that offers a combination of classic designs on contemporary garments created for the confident, modern woman.
The very meaning of the name ‘Khanum’ was originally adapted for use as honorific for women in Asia and the Middle East. The quintessential nature of its meaning defines and embodies the very essence of the brand; elegance, sophistication and opulence.
About the Designer
Born and raised in London to parents of South East Asian descent, Rokeya Khanum was introduced to the world of Fashion and the art of intricacy at a very early age. Both parents were in the garment making industry therefore observing the tailoring of various luxury fabrics on a daily basis was nothing out of the ordinary.
The philosophy of Khanum’s is to combine Rokeya’s love for Western garments with her Eastern heritage; creating a series of timeless collections detailing an intricate, royal touch.
A combination of rich velvets, silks and satins; collectively using the upmost intricate and elaborate craftsmanship. Combining embellishment and embroidery exudes elegance in each and every garment.